Vice President of Corporate Marketing and Junior National Finals Rodeo General Manager
As Vice President of Corporate Marketing, Bo leads hotel partnerships for LVE’s roster of events, develops and manages corporate sponsorships, and oversees all sponsorships for the National Finals Rodeo (NFR) and NFR Experience.
He manages all aspects of Cowboy Christmas, including interactive attractions, the Rodeo Live Stage, and sponsor partnership opportunities for new and existing events. Bo also serves as General Manager of the Junior National Finals Rodeo, overseeing the 10-day event held at the Las Vegas Convention Center.
In addition, he works with NFR Event Operations on the Cowboy Corral and The Cowboy+ Bar at the Thomas & Mack Center. He also plays a lead role with the In-Rodeo Entertainment Committee, coordinating the NFR National Anthem performers and opening acts.